Only Compete When Forced

13 Jan

So as a follow up to my post about the state of the wireless industry in Canada, I thought I would share my experience as a Koodo customer in Ontario.

My Koodo Rate Plan

As you can see from the image above, my rate plan includes the following:

  • Unlimited Canada Wide Calling
  • 3GB of Data
  • Call DIsplay / Voicemail
  • Unlimited Messaging (Picture / Text)
  • Data Overage Rate of $20 per GB

This plan was on sale for $69 back around Black Friday. This plan is now $75 per month.

I’ve seen various ads on Kijiji and the like that offer to get you a $48 plan on several different carriers that includes much more for much less. Here’s what the $48 plan will get you in Manitoba and Saskatchewan:

  • Unlimited Canada Wide Calling
  • 5GB of Data
  • Call Display and Voice Mail
  • Unlimited Messaging (Picture / Text)
  • Data Overage Rate of $10 / GB

Not only are the rate plans lower, but so are the overage charges.

When I approached Koodo about this plan on Twitter, I was told that this plan is only for residents of Manitoba and Saskatchewan because they actually have to compete with Sasktel in those provinces.

Koodo Twitter DM

In other words the only reason rates are so jacked up in other provinces, is because there isn’t a Sasktel forcing them to compete. So they rob everyone else blind unless they actually have to be a real business and compete for your money.

These companies know that the OWN the market in Ontario and other provinces so they don’t do jack for customers because they know damn well no matter which carrier you defect to, you will be paying the same thing for the same services.

This is something our country needs to look at seriously and do something about. We need a real competitor. We need to get rid of these fake competitors and get something real going on in our wireless market!

Wireless Competition in Canada

27 Aug

This post has been a long time in the works as I’ve gown continually frustrated with the rediculous cost of owning a smartphone these days. I wanted to put it all in one place and show just how sad competition is in the wireless market in Canada (more specifically Ontario).

Now bear in mind that in all provinces there is likely a smaller carrier that I’ve not listed that forces the big guys to compete, however here’s what happens in a province where Rogers, Bell and Telus are not forced to compete.

The Premise

I decided on the specs of a plan I wanted, and priced them out as best as I could at several carriers.

The Plan

  • Unlimited local calling
  • Unlimited texting / mms
  • 6GB of Data
  • Call Display, Voicemail

Carriers I priced:

  • Bell
  • Telus
  • Rogers
  • Fido (Owned by Rogers)
  • Virgin (Owned by Bell)
  • Koodo (Owned by Telus)

The Pricing


As you can see from Bells pricing, my plan would cost me $120 per month for a single device.



As you can see from Telus’ pricing, the same plan would cost me the same amount at Telus. $120 per month for a single device.



As you can see from Rogers’ pricing, the same plan would again cost me the same amount at Rogers. $120 per month for a single device.



Fidos pricing is a little different. I get the same plan but 1GB less in terms of data for $105 per month for a single device.



Virgin does not have a 6GB option and this is the closest to what they have. $110 per month with 2GB less data.



This is likely why Koodo is killing it these days. This plan has 1GB less data than my desired plan, however all of the other features are the same. $90 per month for a single device. Their pricing actually reflects the loss of 1GB of data where as Virginsย price is actually HIGHER for giving up 2GB of data.

The Real Kicker

Here’s the only company even trying to compete.

Wind Mobile


Sure you loose 1GB of data, but they even have a promo going on right now that sees their $45 plan drop down $6 per month for a limited time.

Now you with a straight face sit and tell me that there is real wireless competition in Canada. The only company I see trying to compete to win the business of Canadians is Wind Mobile.

This has been a load off of my chest and hopefully a learning experience for the rest of Canadians who think they are getting “Value” from any of these companies.