This post has been a long time in the works as I’ve gown continually frustrated with the rediculous cost of owning a smartphone these days. I wanted to put it all in one place and show just how sad competition is in the wireless market in Canada (more specifically Ontario).
Now bear in mind that in all provinces there is likely a smaller carrier that I’ve not listed that forces the big guys to compete, however here’s what happens in a province where Rogers, Bell and Telus are not forced to compete.
I decided on the specs of a plan I wanted, and priced them out as best as I could at several carriers.
- Unlimited local calling
- Unlimited texting / mms
- 6GB of Data
- Call Display, Voicemail
Carriers I priced:
- Fido (Owned by Rogers)
- Virgin (Owned by Bell)
- Koodo (Owned by Telus)
As you can see from Bells pricing, my plan would cost me $120 per month for a single device.
As you can see from Telus’ pricing, the same plan would cost me the same amount at Telus. $120 per month for a single device.
As you can see from Rogers’ pricing, the same plan would again cost me the same amount at Rogers. $120 per month for a single device.
Fidos pricing is a little different. I get the same plan but 1GB less in terms of data for $105 per month for a single device.
Virgin does not have a 6GB option and this is the closest to what they have. $110 per month with 2GB less data.
This is likely why Koodo is killing it these days. This plan has 1GB less data than my desired plan, however all of the other features are the same. $90 per month for a single device. Their pricing actually reflects the loss of 1GB of data where as Virgins price is actually HIGHER for giving up 2GB of data.
The Real Kicker
Here’s the only company even trying to compete.
Sure you loose 1GB of data, but they even have a promo going on right now that sees their $45 plan drop down $6 per month for a limited time.
Now you with a straight face sit and tell me that there is real wireless competition in Canada. The only company I see trying to compete to win the business of Canadians is Wind Mobile.
This has been a load off of my chest and hopefully a learning experience for the rest of Canadians who think they are getting “Value” from any of these companies.